A 70-year-old publishing industry is trying to catch up with the rest of the world

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E-books now have multimedia components combined with virtual reality and augmented reality technology. The content of some books contains simulated video clips associated with devices such as 3D virtual reality glasses, particularly useful for travel guides or technical instruction manuals.

“Digital transformation has taken place in all links of publishing activities, particularly in marketing and sales on e-commerce platforms and in electronic publications. Most publishing houses and book publishers use high technology in their publishing and distribution activities. Distribution channels have expanded beyond traditional distribution channels, with online distribution channels built on the basis of multi-platform and multi-interface technology.”

New types of books such as e-books, audio books and video books have appeared in the Vietnamese publishing market, meeting the needs of many readers such as students of different education levels and visually impaired people.

According to Dat, digital transformation was used in the editing.

Phan Thi Thu Ha, director of Tre Publishing House, said the publishing industry in Vietnam follows trends in the publishing industry.

When e-books appeared, many e-book companies in Vietnam were established. When audiobooks became popular, audiobooks also grew rapidly in Vietnam.

According to Ha, the number of copyrighted ebooks in 2020 was 2,000, while the figure was 2,300 in 2021 and 1,142 in the first half of 2022. There were two reasons for this growth.

First, the licensing of electronic publishing activities has accelerated. At the start of 2022, 12 out of 57 publishing houses were authorized to publish e-books.

Second, audiobook apps have been created since 2019, including Fonos, Voiz FM, and Waka.

Nguyen Canh Binh, CEO of Alpha Books, said a new vision for publishing is gradually taking shape.

“We want to work with National Geographic so that children can watch interesting science content. We want to develop digital content to sell to schools and families so science videos can reach kids, like how Netflix brings movies to viewers’ beds,” he said.

Tinh Le

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