The annual German Design Award recognizes outstanding product design which offers decisive added value to the brand. In 2022, ALPLA’s charging system, The Simple One, won the highest honor, gold, in the Excellent Product Design category. This is only one of three products in the Eco Design subcategory to have achieved this golden status. The particularly sustainable packaging solution was developed in close collaboration with cosmetics brand Susanne Kaufmann as the first product of its kind to be mature and successfully deployed in the market.
Two other ALPLA entries – the NOW refill pack and the practical TetherTube – were among the winners in the area of ââsustainable product design.
The Simple One is an innovative charging system from ALPLA. Made of rigid plastic, it offers an alternative to flexible and often bulky refill pouches (same weight with the same filling volume). Cosmetics brand Susanne Kaufmann introduced it to the market as a refill packaging for its glass bottles. The ultralight bottle is made from 75% recycled plastic (rHDPE) and is 100% recyclable. This is a first in the cosmetics industry.
“With The Simple One, ALPLA presents a new refill system which is no longer supplied in flexible pouches”, noted the jury.
As for NOW, refills are increasingly popular for cleaning products. The reasons are obvious: they are small and light, consume significantly less plastic, reduce transport costs and allow, for example, the reuse of spray bottles. With NOW, ALPLA presents an ideal packaging solution for concentrated cleaning agents that offers special added value in addition to numerous environmental benefits – it is safe, easy and fun for consumers to use.
As for the TetherTube, the lightweight TetherTube for creams, liquids or powders is made entirely of one material, including the cap, can be made from recycled plastic and can be fully recycled after use. It is perfect for refill packaging and is easy for consumers to use. The stopper remains connected to the tube by a band after opening. TetherTube can be made from HDPE or LDPE plastic.