Ball Corporation develops Brazil’s first circular economy lab – covering printing inks, coatings and allied industries


Ball Corporation has announced plans to establish Brazil’s first circular economy laboratory in Fernando de Noronha, one of the country’s most popular tourist destinations and a leader in sustainable tourism.

Called VADELATA for the Planet Lab, the project will create a circular economy model on the island by centralizing the collection and recycling of aluminum cans.

The new, state-of-the-art facility officially kicked off construction at Noronha with plans to open in 2022. In addition to recycling nearly 100,000 pounds of aluminum in its first year alone, the lab will serve as a plaque rotating for residents. and tourists to learn more about how to advance sustainability in their own communities.

“As part of the company’s recently announced sustainability goals and the industry’s vision for circularity, the innovative VADELATA for Planet Lab will demonstrate what is possible when we invest in recycling aluminum and let’s make it a priority, ”said Fauze Villatoro, vice president of business and sustainability, Ball Corporation South. America. “The resources of this lab will allow us to create a circular economy that will make a difference in the lives of residents and tourists in Brazil and contribute to a more sustainable planet. By creating a more innovative and efficient way to collect aluminum cans and educating consumers about the importance of recycling, we can help solve the packaging waste crisis. “

The 4,300 square foot facility will consist of four main areas: aluminum can depot, aluminum can pretreatment, boardrooms for lectures and courses, and exhibition space. When the cans arrive at the lab, they are cleaned and squeezed before being transported to a nearby Ball manufacturing plant and recycling center to be made into new spools for cans.

All proceeds from the sale of waste cans will be used to pay for the cans collection itself and for social and educational projects for the island community. The lab will collaborate with local students and restaurants to build awareness and education about recycling, and will also serve as a base for demonstrating new technologies that support the transition to a sustainable, low-carbon economy.


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