Benchmark Beverage Company becomes the national distributor of BeTini spirits in the United States


LIVION, Mich.– Benchmark Beverage Company is proud to announce that it has been named the new National Distributor of BeTini Spirits in the United States.

“We are delighted to be named the National Distributor of BeTini Spirits,” said Auday Arabo, Founder and President of Benchmark Beverage Company. “This continues to show one of the key growth avenues for Benchmark Beverage Company domestically. Benchmark Beverage Company will continue to grow its domestic portfolio through import and domestic partners in which we have a vested interest.

Benchmark Beverage Company began trading BeTini Spirits in the State of Michigan in 2018. “BeTini is thrilled to have Benchmark as our new national distributor! After the fantastic success we’ve had in Michigan, we’re excited to expand our incredible business relationship with Benchmark and look forward to this new venture with Benchmark’s tremendous support. – Julie Stevens, Founder and CEO, BeTini Spirits

BeTini offers six award-winning refreshing flavors: Appletini, Lemondrop, Pink Cranberry Vodka Martini, Margarita, Mojito and Tropical Sunset. The colorful brand’s beautiful signature 750ml frosted hourglass bottle has won numerous prestigious awards for its unique design. Stevens also designed and launched BeTini Minis, packs of four 200ml recyclable PET bottles. The popular and super fun BeTini Minis are the perfect size for active lifestyles, so you can enjoy happy hour outdoors.

“We are very happy to partner with Julie and the BeTini team. This is an amazing product and we can’t wait to grow this brand. The Ready to Drink category is on fire and we think BeTini can be a player leader in this category. BeTini’s unique and elegant look, as well as its low carb, low calorie and sugar appeal with superior taste make it a winner! Auday Arabo, Founder and President of Benchmark Beverage Company

“This is a very exciting opportunity to support and partner with a woman-owned business. BeTini is fashionable and checks all the boxes for visual appeal, quality and functionality! Jimmy Lipari, co-owner of LKI.

This is the third national deal for Benchmark Beverage Company, but stay tuned as more are to come! This is just one more step in making Benchmark Beverage Company one of the fastest growing companies in the spirits industry. With the support of LKI, we look forward to many more opportunities in the future.

About BeTini Spirits

Since its launch, BeTini Spirits has become a brand to watch in the RTD category, as evidenced by its numerous awards such as the Consumers Choice Award from the SIP Awards, Triple Gold from the MicroLiquor Spirit Awards, Double Gold for its Margarita flavor from the Wine & Spirits Wholesalers of America, the PR%F Awards and the Los Angeles Spirit Competition for its six outstanding flavors and many more. BeTini is available at over 1,300 retail locations across California, Massachusetts, Michigan, Rhode Island, Connecticut, Indiana and Arizona.

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