Bidi Vapor Distributor enters international agreement with PMI

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Photo courtesy of Bidi Vapor

GRANT, Fla. — Kaival Brands Innovations Group, the U.S. distributor of Bidi Vapor products, is partnering with Philip Morris Products SA (PMI SA) – a wholly owned subsidiary of Philip Morris International Inc. (PMI), New York – to develop and distribute a system Electronic Nicotine Delivery Devices (ENDS) produced overseas.

The companies entered into an international license agreement on June 13, which grants PMI SA a license to certain intellectual property rights relating to the Bidi Vapor ENDS device, the Bidi Stick, and potential new devices. The agreement allows PMI SA to manufacture, promote, sell and distribute the Bidi Stick and any new device in international markets, promoting the companies’ shared vision of a smoke-free future, Kaival Brands said.

“We have previously mentioned our intention to expand our current portfolio of smoke-free products for adults who would otherwise continue to smoke cigarettes or use other nicotine products. This agreement supports that vision and is another step towards accelerating the realization of a smoke-free future,” said E-Vapor PMI President Ashok Rammohan. “We are excited to begin our agreement with Kaival Brands, led by CEO Niraj Patel, who shares the same vision as us, to accelerate the end of combustible cigarette consumption.”

The Bidi Stick offers legal-age nicotine users an alternative to cigarettes, Patel said. Bidi Vapor, Melbourne, Florida, submitted Premarket Tobacco Product Applications (PMTAs) for its 11 flavor varieties of its Bidi Stick by the September 9, 2020 deadline. The FDA subsequently issued a denial order of Marketing (MDO) for flavored Bidi Sticks, which the company fought with a lawsuit. An appeals court in February granted a judicial stay of the MDO, which allows Bidi Vapor and Kaival Brands to market and sell its Bidi Stick while the lawsuit against the FDA is pending.

“As Bidi Vapor continues to seek pre-market clearance of tobacco products from the United States Food and Drug Administration (FDA), cooperation with a large multinational like PMI, a leader in scientifically proven smokeless products, opens doors globally,” Patel said. “Kaival Brands looks forward to a long and productive relationship with PMI, accelerating the end of smoking.”

While the deal is a good business move for the company, finding a responsible partner to bring the values ​​that Bidi Vapor created in the US to international markets is what Patel said he was happiest about. Kaival Brands, Grant, Fla., prioritizes proper regulation and responsible marketing, taking steps to ensure its products do not appeal to young people, he said. Bidi Vapor does not engage in online direct-to-consumer sales and requires age verification contracts with its distributors and retailers.

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