Bigfoot Publications evolves with changing trends in the publishing industry


The publishing industry in the country is said to be thriving and growing at an incredible rate of 30% per year. There is no doubt that the market has grown tremendously in terms of book sales and the number of books published. The publishing industry in India is growing rapidly, but there are still many hurdles to overcome, such as copyright and piracy issues. 20-25% of the market is made up of pirated publications, which has a negative effect on the whole industry, causing publishers to lose money and forcing the government to stop collecting taxes. India needs a strong regulatory environment to address these issues and dispel any misunderstandings regarding the limits of copyright infringement.

Continuous and profitable growth

Creating long-term, profitable and sustainable growth is crucial but difficult. Creating effective growth strategies recognizes that CEOs and other business leaders are tasked with creating the most value for their organizations’ stakeholders in this era of transformation. In order to develop and practice solutions that lead to greater profitability and long-term value, we challenge the veracity of preconceived beliefs.

Increase in overall spending on education, overall enrollment rates of educational institutions and number of government programs devoted to education have been highlighted as the major growth drivers for the Indian education industry. ‘editing. At least 45% of commercial books sold are written in one of India’s many regional languages, promoting Indian culture, values ​​and excellence. In order to reach a wide range of consumers, it does this by maximizing the continued use of digital platforms such as e-books produced in regional languages.

Self-publishing companies that meet today’s needs

Many self-publishing companies have sprung up in response to the pressing priority, one such name is Big Foot Publications which stands out for its offers. Deepak Yadav founded Gurugram-based publishing company Bigfoot in 2017 with the aim of giving authors full control over their books and thereby increasing their sense of connection to their works. As a result, they started the DIY (do it yourself) writers’ projects. This allows authors to handle each step independently, including cover design, pagination, and alignment.

Later, the draft is passed on for publication and the finished product is reviewed by a group of in-house specialists to double-check facts and ensure accuracy. The book is then sent to be printed. As a result, the publishing industry and the author will be able to communicate openly. The author gains a platform to demonstrate their creativity through their work, which may ultimately encourage other writers to develop original ideas.

After publication, The Bigfoot Publications continues to publish. Bigfoot Publications promises to create a bestseller as it is the only publishing house in India that is confident in its marketing abilities. It’s easy to publish a book, but publicizing it afterwards is crucial to ensure it’s available for a long time. Knowing this, the publishing house offers a wide range of offline and online marketing services. Distribution in bookstores (such as Oxford and Crossword), distribution in book fairs, mentions in newspapers, etc. are all examples of offline marketing.

On the other hand, the online model uses electronic billboards, video trailers, email marketing, and advertising campaigns on Facebook, Instagram, and YouTube, among others.

Expert advice

Sharing his view on the same, the founder of Big Foot Publications, Deepak Yadav said, “Although instant content is readily available on electronic platforms, print is still popular, likely due to the experience that comes with reading a tangible book. In fact, print delivery has recently overtaken digital delivery, and some readers are actually buying both formats of the books they love. I’m interested to see how the publishing industry will develop in the future. Even though the company’s wealth hasn’t increased significantly every year, it has remained a high-return industry that creates lots of jobs, entertains us, and educates us. Keep reading and spreading the love of the books you love to your audience, because this is an area that deserves your support. They are also wonderful gifts.

Future prospects for evolving models

In 2021, more authors have seen success with direct sales from their own websites, and we expect this to continue in 2022. The biggest winners in this situation could be well-known authors. Many high-end writers who want to grow their brand will consider the unpredictable world of direct sales on their own websites. Although there is a steep learning curve, these writers will recognize the value of expanding their team to enable them to accomplish what seems insurmountable.

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