Digital Studio Titan TheSoul Publishing Becomes First Media Publisher To Reach 100 Billion Social Media Views In 2021


Data from social video analytics provider Tubular Labs TheSoul Publishing in first position, since October 2020, most social media views on YouTube and Facebook, ahead of all digital-focused studios and traditional media companies including Walt Disney Company, ViacomCBS, Comcast, Moonbug, WarnerMedia, Sony Pictures Entertainment, Jellysmack, etc.

TheSoul Publishing’s channel portfolio includes the Top 10 YouTube channel DIY in 5 minutes, as good as The bright side, 123 GO!, Lawyer couple, La La Vie, Teen-Z, Slick Slime Sam, and more.

Additionally, on social media platforms including Facebook and YouTube, content from TheSoul Publishing – featuring impressive engaging stop-motion animations, engaging craft projects and more – garnered 250 billion minutes of viewing time. , which represents nearly 500,000 years of viewing time by global audiences. during the first semester of 2021 only.

“While numbers at this caliber are always impressive to celebrate, there are many more milestones. We have an incredible team that continues to raise the bar every day and we look forward to sharing other exciting developments as we continue to move forward on our “Our vision is clear on how to build on the growing success in entertainment that we are. let’s create. Entertainment content that has strong universal appeal and is delivered to a global audience through the world’s major platform partners, ”said Arthur mamedov, COO of TheSoul Publishing.

TheSoul Publishing’s ability to stay on top of trends, tailor its content to current tastes, and produce positive and engaging videos has enabled it to reach an impressive 100 billion social media views. The milestone of 100 billion views makes TheSoul Publishing a go-to online source for engaging and engaging entertainment. This achievement follows TheSoul Publishing which exceeds one billion subscribers on social networks in April. The media powerhouse was also recently recognized by Tubular Labs for its highly popular content, topping the charts in Tubular Labs Award 2020 with the world’s most unique viewers in 2020 (644 million, tied with The Walt Disney Company).

TheSoul Publishing is recognized as the award-winning studio behind popular channels including:

DIY in 5 minutes: The most watched digital DIY brand in the world, DIY in 5 minutes is known around the world for its positive, fun and original craftsmanship. The videos on this channel are sure to inspire and ignite the creative sparks within all of us. In January, DIY in 5 minutes reaches 100 million followers on its flagship DIY in 5 minutes The Facebook page. The channel is now available in 19 languages ​​on YouTube and recorded 10.7 billion views in 2020.

123 GB! : With easy makeup and fashion tips, light pranks, and fun observations, 123 GB! offers entertaining and positive videos on everything that’s trending right now. Available in 19 languages, 123 GO! is one of TheSoul Publishing’s fastest growing channels, generating over 6 billion minutes views on YouTube alone in 2020.

The bright side: With engaging videos that showcase travel and exploration, personal development, gadgets, puzzles and pop culture, Bright side the content that tickles the brain is as diverse and robust as its global audience. The channel has over 85 million YouTube and Facebook subscribers.

Slick Slime Sam: Have you ever seen a slime talk? We’ll meet Slick Slime Sam! He’s pink, he’s hilarious, and he’s ready to help you with your latest DIY or life hack project.

Couple of lawyers: Ava and Cado are our favorite animated couple and they want to share the fun with you! Their love affairs are sometimes awkward, sometimes spicy, and always hilarious.

Teen-Z: High school can make you laugh, cry, and cringe, all in one day! Teen-Z uses creative animation to tell funny stories about students when they fall in love, make friends, and find themselves in many embarrassing situations!

La Vie: An assortment of fun music videos celebrating life and relevant situations. Everyday moments have a soundtrack – and Life is happy to share!

About TheSoul Publishing

TheSoul Publishing is an award-winning digital studio that produces entertaining, positive and original content for global audiences. One of the world’s most prolific and popular online media companies, TheSoul Publishing reaches over one billion social media followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Break. Its globally-based creative team consistently delivers engaging and compellingly shareable content for all ages – in 19 different languages ​​- delivered through a social media-based multiplatform network.

From cutting-edge 3D technology to eye-catching stop motion, fun live action to eye-catching music videos, inspiring craft projects to vibrant animation, TheSoul Publishing’s portfolio of media brands has it all. The well-known channel universe of TheSoul Publishing includes DIY in 5 minutes, Sympa, 123 GO !, Avocado Couple, La La Life, Frankenfood, Slick Slime Sam and Teen-Z. His most watched channel, DIY in 5 minutes, is the world’s number one digital DIY brand and ranks in the top 10 YouTube channels.

Current initiatives include expansion into other social media, podcast and streaming platforms, such as TikTok, Instagram, Snap, Roku, Apple, Spotify, Amazon Prime and Chinese platforms including Xigua, Douyin and bilibili – as well as the continued growth of its extraordinary global production team, to give its fans more of the content they crave.

TheSoul Publishing has received numerous accolades, including “Digital Studio of the Year” in 2021 Digiday Video & TV Awards, a 2021 Webby Award nomination for 5-Minute Crafts, a 2020 Streamy Award nomination (Best Brand Engagement), a pair of 2021 Shorty price nominations (Best YouTube Presence, Best Community Engagement), a 2021 Drum price nomination (Video team of the year), multiple Cynopsis Digital Model D Award (Best Consumer Digital Brand – TheSoul Publishing, Best YouTube Channel – 5-Minute Crafts) and nominations (Best Branded Content Marketing), and a Media Excellence Award win (Excellence in original content).

For more information on TheSoul Publishing, visit website.

SOURCE TheSoul Editions

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