Distributor Launches Surface Specification Platform


James Latham, UK distributor of wood, panels and decorative surfaces, has launched its new online coating specification tool, the Digital Showroom Platform.

As the number of specifiers adopting online design solutions is expected to grow over the next decade, James Latham, known for his market agility and industry innovation, decided to directly address this demand by digitally improving the process. Selection.

This trend was recently highlighted in the 2021 NBS Digital Construction Report, which found that nearly 70% of specifiers now primarily use digital tools for design tasks, particularly product selection.

After two years of extensive audience research and back-end development, Latham’s digital showroom responds directly to the architecture and design community’s rapid shift to online channels for material selection.

Significantly, the platform offers exploration, selection, sampling, and direct engagement with Latham’s expert design consultants, all in one place.

Andrew Wright, MD at James Latham, says, “For more than 260 years, we’ve proudly pioneered the latest innovations to meet our customers’ demands, improve their work and enable them to deliver exceptional results. Part of that is ongoing engagement with our diverse audiences, understanding their unique challenges and how we can provide the solutions.

“Noting a surge in online specs since the pandemic and a more dispersed, multi-site customer base, we immediately responded with an offer that would augment our physical showrooms, bringing a similar experience directly to the specifier’s location.

“The Digital Showroom offers exactly that, allowing specifiers to explore our wide range of premium surfaces with ease, at their convenience. Backed by our exclusive customer service and in-depth knowledge, we are once again proving why we are the UK’s most agile and reliable surfacing distributor.


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