Dubai-based distributor takes ‘major stake’ in Visualization


Vue Audio Visual Trading has acquired a significant stake in three companies in the corporate and film industry.

The Dubai-based technical solutions distributor has invested in Visualization, UK; VISUA, based in Hungary; and CineAV Services, from South Africa

VueAV offers expertise and services spanning projection, LED and signal processing in the corporate, education, theme park and control room sectors. The acquisitions will allow the company to expand its geographic reach.

Group Chief Executive Simon Smith said: “It was a natural move for VueAV. We work with individuals and businesses, and have been collaborating for several years. We can now leverage our expertise across the group, delivering increased value, reach and penetration to our supplier partners. »

Under the leadership of Managing Director Nick Pidgeon, Visualization has undertaken major expansion over the past decade. Notable recent successes include an appointment as a technical partner of Christie UK, an exclusive UK offer for VUE2 projectors, an exclusive UK agreement with MacroPix, a UK technical distribution partnership with Digital Projectionand the launch of digital application technician training.

VISUA is a technical distributor of film and audiovisual technologies in Central Europe. The company, led by Managing Director Andras Schmid, is based in Hungary.

CineAV provides technical support for the film and audiovisual industry in Africa. The Johannesburg-based company is led by chief executive Tyron Ackerman.

“At the end of the day, we’re a people company,” Smith added. “We value our staff, suppliers and customers. All four companies have this same core DNA in their culture. With our continued expansion plan, we will continue to invest in recruitment and training, and to offer a unique service across our group to the markets in which we operate.


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