Elaine Mai signs publishing deal with industry icon Nick Halkes & Sentric Music Group

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Halkes is famous for signing Prodigy and co-founding XL Recordings.

Renowned Irish electronic artist Elaine Mai has signed an exclusive publishing deal with industry icon Nick Halkes and his joint venture with Sentric Music Group.

“From the first time we were introduced I felt like I was collaborating with Nick and the Sentric team,” said Mai. “Nick’s exceptional expertise in the industry is coupled with a tremendous passion for music and helping artists develop and develop their careers. I really can’t wait to see where this partnership takes us.

“I like that feeling when I hear great music with a lot of potential, and when I heard ‘No Forever’ (feat. MayKay) for the first time, I wanted to hear more”, adds Halkes. “Elaine has a solid body of work already, but I think there’s a lot more to this story that will unfold over the months and years to come.

Sentric Music Group, an award-winning global independent publisher, entered into a partnership with Halkes earlier this year. He joined the group as an A&R consultant, signing editors in partnership with the independent publisher, as well as working creatively with existing Sentric clients.

May’s first album, Homepage, received critical acclaim in October. The debut single, “No Forever”, starring MayKay, recorded over 13 million impressions on Irish radio, reached No.2 on the Irish Radio Breakers charts and peaked at No.6 on Viral 50 Ireland’s Spotify chart.

Mai is currently one of three artists representing Ireland with Key change – the EU initiative aimed at a total restructuring of the music industry to help achieve full gender equality.

She also contributed to the No. 1 single “Dreams”, a cover of Irish Women In Harmony’s hit The Cranberries, which raised over € 250,000 for the SAFE Ireland charity against domestic violence.

On December 18 and January 15, Mai will perform on Dave Fanning’s Ventilation at Whelan TV series on Virgin Media Two.

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