Google’s Certified Publishing Partner Program Awards Mediavine “Innovation Award” for Web Vitals Core Global Solution at GCPP 2021 Summit


BOCA RATON, Florida, November 18, 2021 / PRNewswire / – Mediavine received “The Innovation Award,” an honor given to Google Certified Publishing Partner (GCPP) that launched new technology to better support publishers and improve the wider ecosystem, at the summit GCPP 2021. Mediavine was recognized for its multi-pronged solution meeting Google’s Core Web Vitals requirements.

Mediavine’s most notable new technology is Trellis, a WordPress theme framework designed to meet Google’s page experience standards while performing a full suite of display and video ads. Trellis is the fastest in the field, with 80% of Mediavine publishers using it by switching to the three Core Web Vitals (LCP, FID, CLS) on mobile. Trellis enables publishers on the Internet to reap the benefits of ad revenue while delivering best-in-class user experiences, regardless of their monetization partner (s).

Eager to meet and surpass Google’s CLS and page speed standards, Mediavine has also integrated ad optimizations for Core Web Vitals and Optimize Sticky Sidebar CLS parameters directly into the dashboards of its 8,400+ editors. This optimization feature alleviates common CLS issues associated with lazy ad loading without sacrificing page speed or WordPress site layout.

“When Google unveiled its Page Experience algorithm change and publicly defined its page speed metrics for the first time, we seized the opportunity to create publisher-friendly technology that adheres to the new standards,” said the co-founder and CEO of Mediavine. Eric Hochberger. “It is an honor for Google to recognize Mediavine’s comprehensive Core Web Vitals solution, which forms the crux of the dynamic programmatic puzzle.”

Looking to the future of the programmatic industry, Mediavine has custom built its own OpenRTB server that migrates traditional client-side header auctions to server-to-server (S2S) header auctions. S2S allows auctions to take place outside the browser, as opposed to client-side auctions; This means less wait times, less latency, better ad visibility, and optimized monetization.

Mediavine has been a GCPP since 2017 and has been recognized at Google’s GCPP Summit with awards for industry innovations and initiatives for three consecutive years. In 2019, Mediavine received the GCPP “Customer Satisfaction Award” and in 2020 the “DEI (Diversity, Equity, and Inclusion) Driver” in 2020. Mediavine was also recognized for having the “Highest Health Score” in each of the two last. year.

About Mediavine

Mediavine is the largest exclusive full-service ad management company in the United States, representing and monetizing more than 8,400 publisher partner websites in addition to its owned and operated properties. Mediavine proudly ranks among Comscore’s top five lifestyle properties with 130 million unique monthly visitors and 17 billion monthly ad impressions. Mediavine is a Google Certified Publishing Partner, Great Place to Work®, Inc. 2021 Better Place to Work, Diversity Team 2021, Fortune 2021 Best Small Place to Work and one 2021 Inc. 5000 business.

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Alysha duff
Media Relations Specialist
[email protected]
(954) -800-5205 ext 013

SOURCE Mediavine


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