How is the publishing industry going digital?

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Tran Chi Dat, Director and Editor-in-Chief of Information and Communications Publishing House, said digital transformation has occurred in all phases of publishing business, including marketing, sales online on e-commerce platforms and e-publications.

Most publishing houses and book publishers use technology in their publishing and distribution activities.

Distribution channels have also expanded with publications distributed not only through traditional channels.

Online dispensing systems use cross-platform and multi-interface technology, which means they are compatible with all types of devices, screen sizes and device-regulating software.

E-books, audiobooks and videobooks are available in the Vietnamese publishing market, meeting not only the demand of readers, but also special customers such as students and the visually impaired.

The first achievements in the publishing industry have been acquired, but the digital transformation is not easy, as it affects awareness, habits and ways of thinking. Meanwhile, the cost of digital transformation is not low.

Nguyen Nguyen, director of the Publishing, Printing and Distribution Authority, said there are four stages of digital transformation in the publishing industry. First, the digitization of data. Second, use platforms for simple activities. Third, the application of platforms in complex publishing activities and processes (management, publishing, distribution, communication, etc.). Fourth, apply AI (artificial intelligence) in the work process.

Vu Trong Lam, deputy editor of Tap Chi Cong San (Communist Review), believes that there is still no publishing house in the country capable of collecting and integrating a large digital database.

Each publishing house can digitize only a small part of the data resources it has. Many books have not been digitized or stored in data warehouses.

Meanwhile, publishing houses, education and training institutions and research institutes have still not exchanged and integrated resources to create digital disciplinary databases.

Content resources remain scattered and unintegrated to create a huge volume of information, thus affecting the transition from traditional publishing to digital publishing.

Change way of thinking

Vu Trong Dai, CEO of Alpha Books, said the first challenge of digital transformation in the publishing industry is to change the way of thinking.

“We think too simply that digital information means moving from printed paper to e-book and audiobook. But to move from paper format to other formats, the people, the way of thinking and the device must also change to another format,” he said.

Tinh Le

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