Insomniac has signed a global administration deal with Sony Music, signing a partnership that looks like a watershed moment for the electronic music powerhouse.
Billboard reports that the agreement involves the collection of royalties between the two companies as well as collaborative A&R schemes. The partnership arms Insomniac Music Group with an established administrative partner to expand the services they provide to producers and songwriters, such as in-house accounting and a new online royalty portal.
“It’s an honor to work with Sony, which is the largest publishing house in the world,” said Insomniac founder and CEO Pasquale Rotella in a press release to Billboard. “Expanding our reach to help Insomniac Music Group artists strategically showcase their work around the world is a top priority. I am excited about this new partnership and know we can support songwriters a unique and powerful way.”
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Insomniac Music Group represents a host of influential dance music imprints, including Insomniac Records, Factory 93 Records, and HARD Records, among others.
Insomniac has long been revered for its pioneering contributions to electronic dance music culture. Earlier this year, they signed a partnership with Unity to develop new musical experiences in the metaverse. And the company’s events arm has continued to thrive, hosting many of the scene’s most popular music festivals, such as EDC Las Vegas.
“Insomniac is the benchmark for dance music,” added Will Skalmoski, A&R Director at Sony Music Publishing, “and we look forward to working alongside them to build a publishing company of their usual prestige.”