Lexmark, a global leader in imaging and IoT solutions, has launched its Retail Publishing Platform (PPR) in Australia and New Zealand.
To address changing consumer behaviors, Lexmark’s PPR provides a central solution to help retailers improve omnichannel communications and streamline processes for updating print signs, digital signage, and networks. social or loyalty programs in order to drive traffic to physical stores and ultimately improve the experience for the end customer.
The software designed to automatically create content for print and digital signage is the first to be launched in the A/NZ market by an office equipment manufacturer, Lexmark says.
David Jenkins, Director of Retail Signage Solutions Sales at Lexmark, said, “We are excited to bring PPR to Australia and New Zealand and offer retailers a platform that provides retail signage solutions. end-to-end, including design, distribution, management and measurement.
“With the COVID-19 pandemic driving rapid digital transformation across many industries, including retail, now is the time for technology solutions like PPR to enter the market. PPR’s proven success in the Americas and Europe demonstrates the huge opportunity the platform could offer Australian and New Zealand businesses.
Jenkins concludes, “There is a growing opportunity for retailers to leverage technology to improve business operations and, in turn, improve in-store communications and customer experience.”
The solution can be cloud-based or locally hosted and provides on-demand delivery of sign and label printing, which streamlines every step of the content publishing process, while enabling stores to reduce costs and to eliminate unnecessary waste, according to Lexmark.
The company says the platform will allow retailers to not only reduce costs, but also increase sales, thanks to a wide range of features and benefits, including:
- Hyper localization of printing and publishing: This allows content to be locally adapted and rendered in real time, store by store. This localization will see signage tasks automated from headquarters and allow individual stores to manage centrally distributed content and local exceptions, with In-Store Publisher from the back office or directly in-store with In-Aisle Publisher, which works with any hand. held device.
- Improved customer connection: Stores can make changes based on permissions and make local changes in a safe, modeled landscape by simply scanning an item and choosing to print or publish a new sign, giving retailers the ability to communicate effectively with customers. customers and influence browsers to become buyers.
- Full operational control: Retailers can control all print and digital signs from a single solution, including the ability to generate print-ready content for centralized printing. Publishing digital signage, electronic shelf labels and digital displays via PPR means that print and digital signage are perfectly synchronized.
- business intelligence: An overview of panel volumes and usage can be compared to see how panels are performing and to check each store’s compliance via backend reporting tools
Channel partners in Australia and New Zealand can now take advantage of PPR software.