SALINAS, Calif. — In a historic first, today California-based cannabis leader Lowell Farms Inc. and iconic lighter brand Zippo Manufacturing Co., based in Pennsylvania, entered into a non-binding letter of intent that will significantly expand the presence and selection of products from both companies in California-licensed cannabis. dispensaries.
The 18-month collaboration sees Lowell Farms serve as the exclusive distributor of Zippo products in dispensaries, process and administer all orders from its Monterey County headquarters, and retain exclusive rights to the Zippos name for all co-branded events and activations at the within the cannabis industry. .
“At Lowell Farms, lighting matters to us. That’s how the magic begins. We’ve searched around the world for the perfect matches to light our smokes without a sulfur plum,” said the chairman of the board of Lowell Farms. administration of Lowell Farms Inc., George Allen “Today we have partnered with the brand of lighters that surpasses them all. The brand that stood firm for troops of soldiers in the trenches around the world, beckoned for an encore at Woodstock, and gave the world that iconic “click” that accompanies countless cinematic scenes throughout history. the cinema.
“To its loyal congregation of customers, Zippo is so much more than a lighter. It’s a lifestyle choice and a personal statement. Together, we will further embed that statement, that lifestyle choice, within the community. This is one of the most exciting partnerships we’ve ever formed and we look forward to introducing this popular brand and the newest Zippo product lines to our California consumers.”
As part of the agreement between the two companies, Lowell Farms and Zippo will collaborate on new lighter designs, including customizable options for partner dispensaries, and Zippo will launch an exclusive Lowell Farms-branded lighter in their California portfolio.
“Throughout our history, we have always sought to work alongside industry innovators, and Lowell Farms has established itself as a premier cannabis leader,” says Mike DeLong, Regional Manager Western sales for Zippo. “This collaboration will not only increase brand awareness in California, but it will allow us to create products specifically tailored to this exciting new consumer segment.”
More information about Lowell Farms, Inc. brands can be found at lowellfarms.com, and Zippo products can be viewed and purchased through zippo.com.
ABOUT LOWELL FARMS INC.
Lowell Farms Inc. (CSE: LOWL; OTCQX: LOWLF) (the “Company”) is a California-based cannabis company with advanced production capabilities supporting every step of the supply chain, including cultivation, extraction, manufacture, sale of brands, marketing, and dissemination. Lowell Farms cultivates craft cannabis with a deep love and respect for the plant, and prides itself on using sustainable materials – from seed to sale – to produce an extensive portfolio of award-winning originals, including Lowell Herb Co, House Weed, MOON, and Kaizen, for licensed retailers statewide.