Mid-market distribution software provider SalesPad renames itself Cavallo, launches new offerings


GRAND RAPIDS, MI – Cavallo, the only technology provider offering on-premise and cloud solutions specifically for mid-market distributors, announced Monday that it has changed its name from SalesPad. The new brand name supports the aggressive expansion of the company’s products and its strategic shift towards distribution business intelligence.

Along with the brand launch, the company will showcase its Distribution Cloud platform to equip distributors with the tools to reach their full potential amid intense competition and market demands. Building on the success of nearly 20 years serving Distributors, Cavallo’s new platform is tailor-made to help Distributors win in today’s economy.

“The retail industry has changed more in the past five years than it had in the previous 20 and the pace of change is accelerating. Since our inception, we have helped our clients achieve dramatic operational and financial gains by providing them with tools that work only for distribution, ”said Mike Biwer, CEO of Cavallo. “As we listened to our customers who were considering moving to the cloud, it was clear that today’s major ERP and CRM vendors were not meeting the specific needs of distributors. ”

Cavallo’s Distribution Cloud platform provides distributors with the capabilities they need to reach their full potential, through three product families:

  • Execution: New cloud-based products designed to increase efficiency, improve customer satisfaction and increase revenue by providing sales and customer service teams with user-friendly tools to manage customers, generate quotes, create orders and generate sales. approvals.
  • Control: Workflow management solutions designed to accelerate the customer-cash cycle and increase gross margin. With Control, distributors can tame the complexity of the business with configurable, distribution-specific processes and approval paths, supported by intelligent automation.
  • Intelligence: Distribution analytics capabilities, designed to support proactive, data-driven decisions to optimize distribution operations. Activated by real-time visibility and enhanced By historical background, distributors will be alerted to bottlenecks from their initial training, enabling managers to resolve issues before they become issues.

“Our new Distribution Cloud platform raises the bar for customers ready to migrate to the cloud,” said Matt Abbott, chief strategy officer at Cavallo. “That said, we recognize that many distributors prefer to keep their infrastructure on-site for the foreseeable future. With the promise of meeting distributors wherever they are in their digital journey, Cavallo will continue to invest heavily in our flagship on-premise platform, while offering multiple paths to the cloud for businesses with time horizons and profiles. of various risks.

Cavallo Distribution Cloud will be released in early Q4 2021 with an initial focus on distributors running or considering Microsoft Dynamics 365 Business Central ERP. By leveraging the company’s new unified ERP framework, Cavallo will rapidly extend Distribution Cloud to other ERP ecosystems.

Founded in 2003 under the name SalesPad, Cavallo is the only vendor-built technology provider to exclusively serve mid-market distributors with a suite of on-premise and cloud-based software solutions. Based in Grand Rapids, MI, Cavallo provides technologies and services that help mid-market distributors gain unprecedented insight into their distribution operations, optimize and accelerate the client-to-cash lifecycle, improve relationships customers and increase profitability. Its mission is to help every distributor on the planet harness the power of a solution tailored to their precise processing and operating needs, designed to reveal critical data to guide the strategy and growth of the company, wherever they are in their digital transformation.


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