Narrow Web Specialist Adds New Business Frameworks – Covering Printing Inks, Coatings and Related Industries

Narrow web ink specialist Pulse Roll Label Products has revamped its global sales management to drive growth in the UK and export markets, appointing Richard Wood to the new position of UK Sales Manager and in Ireland, in collaboration with Volker Michel, who assumes the responsibility of Export Sales Manager.

Wood’s appointment, effective 1 February 2022, will support and strengthen the company’s position in the UK market as a specialist supplier of narrow web inks to the label and packaging industry. Impulse Roll Label ProductsInternational business will be handled separately by Michel, in his new role as Export Sales Manager, as the company also seeks to drive dynamic growth in key strategic markets elsewhere in the world.

“The decision to separate the sales management of our UK & Ireland and export business plays a key role in our strategy to grow our domestic market share as well as expand our international distribution network and to develop a vibrant and even stronger export customer base,” said Gary Seward, Managing Director of Pulse Roll.

“We have experienced significant growth both domestically and internationally over the past few years,” Seward added. “Richard’s appointment will further support and grow our customer base in the UK and Ireland, and at the same time Volker will be able to focus exclusively on supporting and growing our international business.

“Richard and I started in the ink business working together over three decades ago, so I’m thrilled to welcome Richard to our team,” said Seward. “With a long-standing experience and career in the narrow ink and canvas industry, and as an experienced Sales Manager, I am confident that Richard will be a great asset and I look forward to working at new with him. The last 18 months have been a tough time for everyone in our industry, but we continue to be resilient and invest in our team. Together, we look forward to 2022 and exciting new opportunities for us and our customers around the world.


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