Natasha Baldwin promoted EVP, Classics and Screen at Universal Music Publishing Group

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Universal Music Publishing Group (UMPG) has promoted Natasha Baldwin to Executive Vice President, Classics and Screen.

Based in London, she will report to Jody Gerson, Chairman and CEO of UMPG, and Marc Cimino, COO of UMPG.

In the newly created role, Baldwin is responsible for leading UMPG’s global classical composer and screen activities.

She succeeds Jim Kendrick who, after a period of more than 10 years at the head of UMPG Classical, is retiring but will continue to work closely with our global teams.

The division houses catalogs like Ricordi, Durand / Salabert-Eschig and EMB, which includes composers Puccini, Respighi, Poulenc, Messiaen, Haas, Kurtag, David Lang, Julia Wolfe, Michael Gordon and more.

Additionally, the UMPG Classics division will include Decca Publishing – which Baldwin launched from Universal Music UK in 2016 – and an expanded catalog portfolio within UMPG specializing in classical, post-classical, electronic and sheet music composers. .

Heading UMPG Classics and Screen, Baldwin will also oversee the UMPG roster of composers, including Danny Elfman, Alexandre Desplat, James Newton-Howard, David Lynch, Andrew Lloyd Webber, Gustavo Santaolalla, and more.

Previously, Baldwin was Executive Vice President, Decca Publishing, Global Classics & Jazz.

During this time, she led the company to enormous success by signing and representing some of the greatest composers in the world: Max Richter, Clint Mansell, Isobel Waller-Bridge, Will Gregory, Kelly Lee Owens, Amelia Warner, Ben Frost, Laurel Halo, Clark, Actress, Iskra Strings and more. Additionally, Baldwin developed the creative strategy for Decca Publishing, and under his leadership the company signed a host of new generation writers, including groundbreaking composers like Afrodeutsche and Cassie Kinoshi.

Baldwin’s very first signing, Max Richter, has become one of the world’s most requested composers, with over three billion streams.

Prior to working for Universal Music, Baldwin built up a solid background in music publishing. She was previously Group President, Creation and Marketing for Imagem Music Group and represented the rights of artists such as Elvis Presley, Pink Floyd, Mark Ronson, internationally renowned musicals and classical composers.

Baldwin also worked at Boosey & Hawkes and was a member of the Imagem board of directors.

“Natasha is a dynamic executive who has been a great partner for the UMPG over the past five years. “

Marc Cimino, UMPG

Marc Cimino, Chief Operating Officer of UMPG, said: “Natasha is a dynamic executive who has been a great partner of UMPG over the past five years.

“His leadership, his experience and his overall sensitivity correspond perfectly to our corporate culture. We gladly welcome Natasha to our team and know that she will lead this new Classics and Screen division to huge success. “

“With the creation of this new division, we have the opportunity to bring together the world’s greatest composers, today’s established pioneers and the next generation of writers to amplify the world’s best and brightest voices. classical music and screen. “

Natasha Baldwin

Baldwin said, “With the creation of this new division, we have the opportunity to bring together the world’s greatest composers, today’s established pioneers and the next generation of writers to amplify the world’s best and best voices. the brightest in classical music and screen music. .

“I want to thank Jody Gerson and Marc Cimino for giving me the opportunity and support to lead these companies into an exciting new future. I would also like to thank David Joseph and Dickon Stainer for their vision and commitment to the art of songwriting over the past five years.Music trade around the world

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