PRINTING United Expo 2022 ends with expectations far exceeded

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PRINTING United Expo, the largest printing and graphic arts event in 2022 – representing all facets of the industry – opened its doors last week to bring together attendees and exhibitors from around the world for the first time under under one roof since 2019. Held October 19-21 at the Las Vegas Convention Center, the global event drew attendees from 121 countries and was considered a resounding success by attendees, exhibitors, sponsors and partners.

“The powerful emotions felt in Las Vegas last week were like nothing you could put into words,” said Mark J. Subers, president of PRINTING United Expo. “I really have never seen so much engagement on a show – ever. In the words of so many attendees and exhibitors we spoke with, it was like a kind of global gathering. What the event did to bring the community together is that he revitalized the industry.The smiles, enthusiasm and energy were simply out of this world.

“PRINTING United Alliance built the platform, but every attendee and exhibitor who engaged with Expo is responsible for the incredibly overwhelming success enjoyed by all,” Subers continues. “Product launches, live demos, keynote presentations – it all contributed to such a positive experience for everyone. A very special thank you to title sponsor, HP, whose complete takeover of the room has showed the company’s support for the event as well as a reflection of its endless end-to-end solutions showcased, sold and unveiled!

PRINTING United Expo in numbers

A total of 701 exhibitors from around the world occupied 1 million square feet of exhibit space at the Las Vegas Convention Center. Of particular note, global CEOs, managing directors and top executives were present this year to support the commercial, digital, apparel, digital textile, packaging, direct mail and fulfillment spaces, and graphics/large format.

From an attendance perspective, there were 7% more visitors on-site this year in Las Vegas than at the inaugural show in Dallas in 2019. Based on figures recently provided by the Center for Exhibition Industry Research (CEIR ), the authority on trade shows and events, PRINTING United Expo has surpassed exhibitions in other industries this year in total registrations by approximately 25%.

Moreover, the freight of PRINTING United Expo exceeded 5 million pounds. at this year’s event.

“One of the main reasons this year’s event was such a success is the fact that all of the equipment uses multiple substrates and soft products on the show floor,” says Subers. “That’s what the attendees said they wanted to see and experience, and the exhibitors did. PRINTING United Expo has always been the equipment show, but the expansion of substrate companies has made it a very comprehensive show. Booth sales are well underway for next year’s event in Atlanta (October 18-20), with more than 80% of the exhibit hall already booked.

What the industry says

Attendees and exhibitors traveled all over the world to attend PRINTING United Expo. Here is some of the excitement from the show that was captured: “I was thrilled to have had the opportunity to attend PRINTING United Expo with my other GPO teammates. We saw amazing new technology and met many GPO vendors. We were also able to meet many companies that have worked with GPO in the past and renew those relationships as well as establish new ones. Thank you for the hospitality and congratulations on the success of the Expo! »

Hugh Halpern, Director, Government Publishing Office (GPO)

“Being in our own lobby was a first for HP in North America at PRINTING United 2022, which turned out to be a tremendous achievement overall. Thank you to our in-house team and the PRINTING United team for supporting us.

Tom Wittenberg, HP Large Format Industry Relations and Events, NA, HP

“The best way to describe PRINTING United 2022 is: ‘Wow!’ The show was a hive of activity. You could literally feel the excitement as everyone was happy to be back together after three years! The Agfa booth was overflowing with customers and prospects eager to experience the latest technologies offered by Agfa. PRINTING United 2022 exceeded our expectations!

Deborah Hutcheson, Director of Strategic Business Development and Distribution, Inkjet, NA, Agfa

“Drytac was delighted to be a gold sponsor at PRINTING United this year. The exhibition allowed visitors to see first-hand our incredible range of multimedia solutions for windows, walls and floors and learn how our materials can take them supported in various applications. The traffic to the show was unmatched compared to previous years and we loved meeting our customers, partners and attendees in person after long years apart. We are already counting the days until PRINTING United Atlanta 2023 !”

Amanda Brown Lowe, Global Marketing Director, Drytac

“We had high expectations for Printing UNITED Expo and were delighted with how it provided the opportunity to showcase our portfolio of state-of-the-art digital printing solutions VUTEk, VUTEk FabriVU, EFI Wide Format and EFI IQ and Fiery . The heavy traffic allowed us to have many conversations with current and new customers, with dozens of deals closed at the show and a volume of leads that will help ensure we have a busy fourth quarter. »

Ken Hanulec, Vice President of Global Marketing, EFI

“PRINTING United Expo in Las Vegas was a fantastic show. It was great to work with and see everyone there. Above all, it was nice to see our active industry and business going. I hope everyone also had a fantastic show. Can not wait for next year !”

Lon Winters, Founder and Managing Director, Graphic Elephants

“It was fantastic to be back at PRINTING United Expo. Lawson has exhibited at every SGIA/PRINTING United Expo since the original exhibit began in the 1950s, so she holds a special place in our hearts. In fact, three generations of Landesmans (Gene, Ben and David, and now Taylor) have represented Lawson at the show. Every year we are reminded how much of an opportunity exhibiting at the show gives us to reunite with old friends, make new business relationships and see emerging technologies in our industry.

Taylor Landesman, Vice President, Lawson Display and Digital Products

“Komori America and MBO America are proud to have once again participated in PRINTING United Expo, which brings together multiple industry segments into one hotspot with tremendous success. This year we celebrated the powerful brands of Komori and MBO on the same stand, and over the three days our stand was filled with companies from the packaging, commercial printing and specialty industries, all looking looking for a wide range of automation solutions to facilitate navigation. our changing industry.

Lance Martin, VP Marketing, MBO America and Komori America

“PRINTING United Expo 2022 was a great success! Attendees came to the show engaged and ready to discuss their workflow needs with RSA. It is clear that this show was “the place to be” for attendees to discover the latest technologies in the industry. Working with the association’s team is always a pleasure; they partner with us to ensure our mutual success.

Elisha Kasinskas, Marketing Director, Rochester Software Associates (RSA)

“PRINTING United has proven to be a vital harbinger for our industry. The message? Energy, passion, technology, leadership, community…we’re back. And we’re here for it. Thank you to all of our partners, attendees and the PRINTING United Alliance for helping us come together in such an inspiring way Thank you for giving me the opportunity to be “your partner in printing”.

Ross Hunter, President, ROQ.US

“PRINTING United has been a huge success on many levels. First, PRINTING United has now established itself as a show where the mail community can come to view a wide range of the latest mail technology and exchange ideas from a significant number of vendors. Envelope mailing community engagement between exhibitors and attendees has been very good, and we expect this to continue to grow as the mail industry has evolved to a higher level of new opportunities. in paper communications. As for W+D, PRINTING United Expo exceeded our expectations with three W+D BB1000 all-in-one converting and inserting machines ordered after seeing this new machine for the first time at the show. The traffic and the quality were very good, and we went home with a lot of new opportunities. It was a great three days at PRINTING United.

Andrew Schipke, Vice President of Marketing and Strategic Sales, W+D North America

Alliance members enjoy the exhibition

During the Expo, PRINTING United Alliance hosted members and those interested in learning more about the association at its booth and lounge at the show. Over 100 companies registered throughout the event to join the industry’s largest and most comprehensive graphic arts and printing association. For more information on PRINTING United Alliance membership and member benefits such as free admission and access to the exclusive members lounge, visit impression.org/join.

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