PRINTING United Expo Launches Series of Keynote Educational Programs


Joe Pulizzi

PRINTING United Alliance announces the launch of a powerful series of educational Keynote programs that will inform and inspire the tens of thousands of attendees attending PRINTING United Expo 2022 in Las Vegas. The first keynote announced is “6 steps to create a loyal customer base (who will continually buy from you),presented by renowned marketing industry superstar, Joe Pulizzi. PRINTING United Expo takes place October 19-21 at the Las Vegas Convention Center, where the industry will come together for the first time collectively across all segments under one roof.

“PRINTING United Expo is more than just a trade show,” said Mark J. Subers, president of PRINTING United Expo. “The Expo is a three-day immersion in all that motivates, supports and interacts with all things print, much of which depends on an exceptional education. Speaking with past attendees and conducting research on the type of education preferred by the industry, this year’s PRINTING United Expo education takes on a different format, which directly responds to the demand for a higher quality and level of education than ever before.

“The speakers selected for our series of keynote speaker programs are highly sought-after minds offering a high level of detail and insight into important areas to help attendees walk away with actionable and inspiring insights. We enthusiastically welcome Joe Pulizzi as as marketing mastermind as the series’ first speaker to announce.

PRINTING United Expo Keynote Speaker: Joe Pulizzi
Pulizzi is the founder of several startups, including content creator education site, The Tilt, as well as content entrepreneur event Creator Economy Expo (CEX). He is the bestselling author of seven books, including “Content Inc.” and “Epic Content Marketing”, which was named a “Must-Read Business Book” by Fortune Magazine.

He is best known for his work in content marketing, first using the term in 2001 and then launching the Content Marketing Institute and the Content Marketing World event. In 2014, he received the “Lifetime Achievement Award” from the Content Council. He successfully left CMI in 2016 and consequently wrote an award-winning crime novel, “The Will to Die”. He has two weekly podcasts, the motivational “Content Inc.” podcast and the news and content analysis show “This Old Marketing with Robert Rose”.

Presentation of the opening speech
Pulizzi’s keynote on October 20 will take place at the PRINTING United Expo Keynote Theater. Pulizzi points out that the innovative companies of tomorrow not only sell products and services, but have learned to market so that those customers actually care about them every day. In this session, Pulizzi will go into detail about how printers and manufacturers can build loyalty (in six steps) that will keep customers coming back and buying more.

Registration for PRINTING United Expo includes access to the keynote. For more information and to register for PRINTING United Expo 2022, visit

About the United Alliance PRINT
PRINTING United Alliance, America’s most comprehensive printing and graphic arts association, comprising the industry’s broad communities. The Alliance serves industry professionals in all market segments with premier education, training, workshops, events, research, government and legislative representation, safety and environmental sustainability advice. plan, plus resources from the industry’s leading media company – NAPCO Media. Now a division of PRINTING United Alliance, Idealliance is the global leader in G7 and standards-based training and certification for printing and graphic arts operations across the entire US supply chain. industry.

PRINTING United Alliance also produces PRINTING United Expo, the printing industry‘s most influential days. The extensive exhibition of technology and supplies, education, programming and services is presented to the entire industry and represents all market segments in one easily accessible place.


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