The addition of Caspian and Pure Protect brings the CEO to a total of 18 full members.
Since its creation in 2016, the CEO has launched initiatives including the Funeral Pledge and Claims Charter, as well as support for several Access to Insurance projects such as transparency agreements for signage and subscription .
Oliver Rayner, Managing Director of Caspian, said: “The CEO has made great strides for the protection industry in recent years, and I am delighted that Caspian has been given the opportunity to contribute to future initiatives. We look forward to working with CEOs and their member companies to further promote and enable positive outcomes for consumers in this industry. “
Dale North, Managing Director of Pure Protect, said: “Pure Protect and its associated companies are delighted to be involved in such an important organization as the CEO. The financial security of our clients is at the heart of what we do, and being part of this group will cement the advice we offer and help us achieve our goals in ensuring that more families in the UK are better protected. “
Meanwhile, former and inaugural Disability and Cabinet Office Access Ambassador for the Insurance Industry Johnny Timpson has also joined the CEO as an associate member.
Johnny Timpson commented: “I am delighted to join the CEO as an associate member and to support the Group to continue to play a leading role in improving inclusion, access, transparency, consumer value and outcomes, and build on the initiatives of the Funeral Charter and the CEO’s Charter of Complaints. . “