Publishing industry digital educational publishing market to witness the growth of dominant vendors including Bertelsmann SE & Co. KGaA and Georg von Holtzbrinck GmbH & Co. KG



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Educational digital publishing market: innovative marketing strategies of publishers of digital educational content
The market’s leading publishers of digital educational content are adopting innovative strategies to promote their products and services to students and teachers. For example, Cengage Learning Holdings II Inc. launched a new subscription model called Cengage Unlimited. It offered full access to over 675 courses and 20,000 digital titles in 70 disciplines at a price of $ 119.99 per semester. The Cengage Unlimited subscription model has attracted many educational institutions such as the University of Missouri, University of Liberty, and Ultimate Medical Academy in August-november 2018. Likewise, VitalSource Technologies LLC has announced plans to simplify its courseware integrations by removing barriers to access for users and streamlining administrative setup for institutions. These innovative strategies help vendors to expand their customer base, thereby fueling the growth of the global digital educational publishing market.

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According to Technavio, the growing support for digital education through government initiatives will have a positive impact on the market and contribute significantly to its growth during the forecast period. This research report also analyzes other important trends and market drivers that will influence the growth of the market during the period 2021-2025.

Digital educational publishing market: growing support for digital education through government initiatives
Governments around the world are taking various initiatives to boost the penetration of digital technologies in the education sector. For example, the EC announced the Digital Education Action Plan for the Development of Digital Skills in the Education Sector in EU Member Countries. The plan mainly focuses on the adoption of digital technology devices in educational institutions and the development of digital literacy and skills among students. Likewise, developing countries such as China and India promote the use of technology-based education through various programs. Many such government support initiatives are driving the growth of the global digital educational publishing market.

Factors including a growing shift towards content personalization and the growing influence of data analytics in digital education will further contribute to the proliferation of market growth during the forecast period,“according to Technavio.

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Related reports on communication services include:

United States Education Digital Publishing Market by Product and End User – Forecast and Analysis 2021-2025

Digital Publishing Market by Type and Geography – Forecast and Analysis 2021-2025

Digital Education Content Market by End User and Geography – Forecast and Analysis 2021-2025

Educational Digital Publishing Market: Segmentation Analysis
This market research report segments the digital educational publishing market by end user (K-12, higher education, business and skills) and geography (North America, Europe, APAC, South America, and MEA).

North America dominated the digital educational publishing market in 2020, followed by Europe, APAC, South America, and MEA respectively. Over the forecast period, North America is expected to experience the highest incremental growth of 41% due to the increasing adoption of the Bring Your Own Device (BYOD) policy, particularly in the United States. United and Canada.

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Some of the main topics covered in the report include:

Market challenges

Market factors

Market trends

Supplier landscape

  • Covered suppliers
  • Supplier ranking
  • Positioning of sellers in the market
  • Competitive scenario

About Technavio
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SOURCE Technavio



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