Reinado Cigars appoints SZ Wholesale as exclusive distributor

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As part of its return to the cigar industry, Reinado Cigars has announced that it now has an exclusive US distribution partner, SZ Wholesale.

Located in Bensalem, Pennsylvania, SZ Wholesale is a wholesaler for a number of premium cigar brands, as well as cigar accessory companies. Antonio Lam, founder of Reinado Cigars, said he was convinced of the benefits that the relationship between the two companies will bring.

“It is time for our brand to take the next step in its growth cycle and we believe SZ Wholesale shares the same mindset and synergy that we have been looking for,” Lam said via a press release. It will also help the company expand its portfolio, as Lam said it has several new blends and ranges in the works.

“Antonio and I share a common goal of providing our customers with exceptional value,” Sahil Ambani, president of SZ Wholesale’s, said in a press release, who called it a “natural partnership for us.”

Reinado Cigars was launched in 2009, but Lam was forced to put the business on hiatus towards the end of 2014 while caring for his father, who had been diagnosed with dementia. The first cigar Lam released after the company returned to the industry is called the Grand Apex and is dedicated to honoring his father. Reinado Cigars donates a portion of the proceeds from sales of the Grand Apex line to the Dementia Society of America.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – each cigar you light is the culmination of the work of countless people and often represents generations of struggles and stories. For me it’s more than the cigar – it’s the story behind it, the experience of appreciating the work of artisans and how a great cigar can bring people together. In addition to my work with the half wheel, I am the PA announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as the Arizona Fall League Salt River Rafters , the Phoenix Mercury of the WNBA and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I’m a voice-over artist. Previously, I covered the Phoenix and National cigar scene for Examiner.com, and served as an editor for cigar snob magazine.

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