Revenue Intelligence Provider White Cup Launches New Pricing Solution for Distributors


SEATTLE – November 16 White cup announced the addition of powerful pricing capabilities to the Company’s Revenue Intelligence platform through a new partnership with epaCUBE, a provider of pricing, profitability and data management software specially designed by Distributors for Distributors .

White cup price provides the tools for smart pricing practices through data analysis that predicts the behavior of potential buyers at different prices based on sales data, customer segmentation and products.

As a result, sales teams are empowered to sell the right product at the right price to the right customers, giving distributors a huge advantage in the difficult post-pandemic market and increasing gross profits by 2-4% or more.

The high cost of bad pricing strategies

Distributors face an uphill battle when it comes to getting the right price to offer customers the best deal – trying to make daily pricing decisions on thousands of products for thousands of customers all. facing fierce competition in the market. Disparate IT systems make it difficult, if not impossible, to fully leverage data and analytics to identify micro and macro trends in order to make the right sales decisions.

As a result, distributors operate on a blind side, lacking crucial information on where and how their sales organizations can earn, hampering their ability to sell strategically and profitably. Additionally, many distributors have a culture of selling out of control price waivers that erode revenue over time.

White cup price

White Cup Pricing is a set of automated tools providing in-depth data analysis to streamline customer and product segmentation to highlight pricing opportunities and sales trends and optimize quotes to set the right price. for each customer. Distributors gain greater visibility into price and profitability performance from sales representatives, branches, product lines, customers and more. Armed with rich customer and product segmentation and benchmarking market price analysis, sales representatives can deliver accurate quotes quickly and with confidence.

In addition to a comprehensive price analysis, distributors benefit from comprehensive training and guidance from epaCUBE’s team of distribution pricing experts for deployment and adoption of best practices, to improve and refine pricing strategies and to help transform their sales cultures, haphazardly ending the “dead end discount” and the “race to the bottom”.

The new pricing functionality adds to White Cup’s Revenue Intelligence platform, which provides enhanced decision-making at every turn and at every touchpoint, for data-driven sales strategies that maximize revenue, profitability and differentiation.

Revenue Intelligence combines the power of CRM, BI, and price optimization, integrating and transforming these technologies into a specially designed stack to support one overriding goal: revenue growth.

“Pricing is the critical last mile in the Revenue Intelligence equation,” said Matt Mullen, White Cup CEO. “Distributors are seeing 450 basis points or more improvement in gross profit thanks to smart pricing practices, including easy-to-manage customer and product segmentation and industry-leading performance dashboards.

“Distributors don’t need more tech acronyms or more siled systems, they need technology that just works to generate revenue,” he said. “Now more than ever, with the addition of White Cup Pricing, we are helping distributors grow their businesses by capitalizing on every opportunity to generate revenue and maximize profits.”

White Cup makes it easier for businesses to use their data to make better decisions for profitable growth. Our Revenue Intelligence platform provides clients with easy access to information and tools that drive revenue growth, increase profitability, and differentiate their business. With decades of industry experience, White Cup is trusted by over 1,000 customers. To find out more, visit


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