In June 2021, Shimmerwood first introduced its CBD-infused seltzer in Maine. Shimmerwood has now partnered with a distributor focused on the New England area. That’s great news for the fledgling hemp beverage maker, which has more than doubled its sales territory since Shimmer Seltzer began shipping last year. The distributor, North Atlantic Naturals (NAN) is committed to supporting local small businesses, which aligns with Shimmerwood’s corporate philosophy.
“Shimmerwood’s goal is to bring our new cutting-edge beverage to customers while connecting and participating in local markets and businesses. This is what has made our businesses successful so far. North Atlantic Naturals is an obvious distribution choice because of its ability to grow our sales network in our home territory of New England without alienating small businesses that might otherwise miss the opportunity to participate in this exciting new industry,” said Tibor Mascari, Vice President of Sales for Shimmerwood Beverages.
“Word of mouth is an important part of marketing in our industry, and pairing a great-tasting, effective product with the ability to distribute to large and small business owners on a local basis is a recipe for organic growth,” added Josh. Ahadian, Vice President of Marketing at Shimmerwood.
“We are thrilled to sign with Shimmerwood,” said Chuck Larsen, president of North Atlantic Naturals. “Adding locally sourced products like Shimmer Seltzer to our more than 800 independent retailers is a key part of our business strategy. Working with brand owners who have enormous potential and a passion for their work is just a bonus! »
For business owners in the New England area looking to stock their shelves with Shimmer Seltzer through NAN, you can contact wholesale pricing and territory coverage directly at [email protected]
Shimmerwood Beverages is a US registered trademark, incorporated in Delaware. The company makes a 5mg full-spectrum CBD seltzer that comes in four flavors, Just Hemp, Razz Lime, Chai Cherry, and Orange Ginger.
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