YouTube media franchise Spy Ninjas and Scholastic signed a three-year publishing contract in the United States and Canada, negotiated by the brand’s licensing agent, Surge Licensing.
Scholastic deployment is expected to begin in fall 2021. Spy Ninjas The publishing program will kick off with an official brand guide, followed by a range of graphic novels and activity books. Each book is interwoven with stories from the YouTube series and allows fans to decode messages, solve clues, and find clues to help the Spy Ninjas team complete their missions.
“Scholastic is the world’s largest publisher and distributor of children’s books, helping young readers explore their imaginations and become book lovers their entire lives, and we couldn’t be more thrilled to have them our North Partner. American for the brand, ”said Surge vice president Elan Freedman. “The publishing line will provide a myriad of ways for the show’s huge fan base to connect more with Chad and Vy and their Spy Ninjas team as they demonstrate loyalty, discipline, respect and courage in their mission to save the world.
On YouTube, the show attracts over 400 million monthly views and over 38 million subscribers. It focuses on the characters Chad Wild Clay, Vy Qwaint and their team who use detective work and martial arts in an attempt to save the world from an evil hacking group called Project Zorgo.
“We loved the way the Spy Ninjas the show has action and comedy, as well as a voracious fan base who are excited to engage directly with the content and the creators, ”said Lynn Smith, director of global licensing for Scholastic. “Our range of books, including graphic novels and interactive spy guides, will allow fans to engage in new ways, expanding the interactivity of brand values.”
Spy Ninjas recently extended the brand with the launch of a Roblox game, Spy Ninjas vs. Project Zorgo Hackers ROBLOX.
Additionally, Playmates Toys launched a master toy program in October 2021 on Walmart.com, Target.com, and Amazon.com; Target also carries the line in-store, with more physical retailers to follow this year. The first wave of the toy rollout features spy gadgets that include secret spy ninja electronic gear, set-top boxes, ninja weapons, a new Project Zorgo mask, and spy activity kits from the series. .
Event Merchandising has also established the Spy Ninjas global e-commerce store in december, Spyninjasstore.com.