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Industries and businesses have continued to embrace the inevitable digital transformation since the Industrial 4.0 revolution gained momentum. But the publishing industry is one area that has seen the transformational impact of digitization closely over the past year, as the approach to content becomes more transparent and human-interest-driven.
âThe print is dead. Long live the digital edition! “
– So say the true believers at all digital.
But how true is this statement in the current scenario?
Digital publishing has been in full swing for the past few years and significantly brings each industry to a critical crossroads.
The current content delivery landscape
With the publishing industry rapidly sliding into the digital space, the mode of content consumption has actively shifted towards the novelty of web-based online layout.
Printing well-designed and well-researched content no longer does the trick, as today’s digital platforms give everyone the freedom to publish and distribute content in the form of opinion pieces, long articles, blogs, etc. Simply put, unique storytelling and strategic content distribution are the new imperatives.
However, to effectively promote and drive audience engagement, you need to think beyond standard and standalone content formats and let your creativity run wild.
Raise the bar by bringing your content to life and serving it in unique ways, such as:
- Interactive infographics, eBooks, emails, etc.
- Content gamification
- Videos and podcasts
- Quizzes and surveys
- Original and verified research content
- Data calculators (estimates based on user data entry)
- Exclusive phone or online conversations with influencers and public figures based on reader interests (courtesy of The Telegraph)
Give your readers a really good reason why they should subscribe to your content.
Additionally, posting great content requires active engagement with your fans (via two-way conversations, Q&A, feedback loops, comments, etc.) where transparency is highly valued.
Related: Six Ways To Make Your Content Go Viral
Take a transparent approach to publishing content
In an age where content is created and produced faster than it is consumed, your story needs to build connection and trust with your audience. Basically it all comes down to bringing transparency to whatever you post.
One of those arenas in publishing that has revealed the need for transparent and open data is scholarly science communication.
There is too much scientific content produced and published at an accelerated rate, but the perspectives of academic publishing is promising. However, due to the dispersed and limited availability of research results, it becomes difficult for the scientific community to discover and access all relevant information.
The paywall barrier that stands between quality content and its dedicated readers must be lowered. Decoupling the constraints of time and accessibility of digital content has become an inherent aspect of the publishing process.
If made transparent and open to all, research data has the potential to solve humanity’s most pressing problems at a faster rate.
Related: Does Open Data Really Empower Consumers?
Over the past year, publishers have shifted their primary focus to consumers from advertisers and prioritized open accessibility. Instant, free access to valuable online content has increased the influx of digital readers over paid print subscribers.
If you want to monetize your digital content, implementing smart and flexible paywalls is the best methodology. Paywalls that only lock or lock exclusive and premium resources, while the rest of the content is accessible to readers, will help build loyalty with your audience and create new ones.
Therefore, the USP of your content and post is transparency. Being incredibly transparent with your readers and telling them why or how to pay for premium content allows you to support the post / business will build trust and increase your readership.
Publishing content with a digital twist – the tectonic shift is happening
The transformation of the publishing process is happening faster, and the future of all digital is closer than you might think. Over the next several years, content and marketing communications will experience a boon among online audiences, with a growing preference for electronic content and open educational resources over print.
According to Technavio recent study in the global digital publishing market:
âThe digital publishing market is expected to grow by $ 65.31 billion during the period 2021-2025, and the growth momentum of the market will accelerate at a CAGR of 12.66%. “
Current publishing trends and the scale of the digital space will shape the future of freely accessible online content.
Truth be told, digital delivery of content through electronic platforms to your device is set to become the dominant approach for small and medium-sized publishers striving to nurture their niche. Print will live on, but traditional publishers who do not embrace the hybrid (digital and print) model for publishing and distributing content should be prepared to bear the brunt of this sudden but necessary change.
Related: Content and Content Marketing Are Not the Same. Here’s how…