The deal will allow Vejii to deliver 5,000 of its products more reliably and consistently. It will also significantly increase profit margins, as the business will benefit from UNFI’s tiered discount structure.
Currently, Vejii offers products in categories such as groceries, supplements and cleaning Provisions. He hopes to expand that to include sustainable vegan clothing and furniture.
In an interview with vegconomist earlier this year, CEO Kory Zelickson said the company is considering an IPO. “Vejii is committed to achieving our goals and is planning a public listing in the short term,” he said. “At the moment, we are focused on growth and customer acquisition.
In March, Vejii announced its partnership with leading marketing agency Strawhouse, and the following month it launched in Canada. Over the past year, it has started offering several prominent herbal brands such as Barvecue and Before the Butcher on its platform.
“We are committed to making plants–based more accessible products, while emphasizing sustainability and having the ability to to scale with a distributor like UNFI allows us to remain competitive and committed to our customers, ”said Kory Zelickson. He added: “By offering high quality plant alternatives that [our customers] may not have had access before, we hope to inspire those who might be interested to incorporate a little more sustainability into their lifestyle, in an easy way.